Airlines Will Hike Ticket Prices to Pay for Costly Sustainable Fuel

Developing more sustainable aviation fuel is key to reducing the airline industry’s carbon footprint — but customers will end up footing the bill in airfare prices, according to Willie Walsh, director general of the International Air Transport Association.

Speaking on Wednesday at a panel at the Bloomberg New Economy Gateway Europe conference outside Dublin, Walsh said that widespread adoption of sustainable fuels will account for about 65% of the reduction needed for the industry to reach its stated goal of net zero emissions by 2050.

Yet as the fuels cost many multiples more than the standard kerosene now used to power jets, very little is being produced, and it’s not clear who will pay. The IATA estimates that the worldwide tab for decarbonizing aviation will top $1 trillion.

“That will have to be borne by consumers, there’s just no way around it,” Walsh said.

At the same time, “getting the right policy in place is important,” he added. Walsh lauded the US approach of using incentives to stimulate production, and criticized the European strategy of using a regulatory “stick.”

Higher ticket prices will be required to fund the new initiatives, Walsh added. The International Council on Clean Transportation predicts sustainability measures will drive up ticket prices by 22% by 2050 compared to where they would otherwise stand, said Rachel Muncrief, deputy director of the group, which provides technical analysis to environmental regulators.

UK industry group Sustainable Aviation has cautioned that although the number of airline travelers will rise to almost 250 million by 2050, the cost of decarbonizing aviation will “inevitably reduce passenger demand.” The group calculated that about 14% of an anticipated reduction in emissions will come from fewer fliers.

Learn more: Bloomberg